Good citizenship is something every company should strive to bring out of their employees, and the best way to inspire is by doing. Donating to charities and nonprofits has been proven to help, but the new century has rolled out a lot of different strategies.
Gap, for example, gives employees a few paid days off every month to spend working at a nonprofit of their choice. Google allows, and even encourages, their employees to work on personal projects during company time. It increases employee moral while bringing in new business.
One unique way to encourage good citizenship is to have your employees come up with the ideas themselves. Set aside a philanthropic budget and some guidelines and allow your employees to craft the ideas. If you want your company to get out and do instead of sending money gifts, make sure to mark it in the guidelines.
Companies that give back are not only held in higher regards by their employees but by potential clients as well. While creating a better public image shouldn’t be the main reason for giving back, it can certainly be a good side effect.
Let us know your ideas, thoughts or suggestions as we begin to establish our corporate philanthropy guidelines.
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By: Jeff Laban
Posted: Jan 27th, 2012
